the client
FermaBlend
With 20+ years of microbial formulation experience and over 40 products developed, FermaBlend was looking to take their business to the next level with a fresh new look and a strong digital presence.
Starting with a fresh new logo design, we’ve carried this new brand identity through to their website, social media, print materials, apparel and promo items—while learning a lot about microbials along the way!
services
Re-Brand + Establishing a Brand Identity
Marketing Strategy
Website
Social Media
Printed Materials
Apparel
brand personality
professional, trustworthy, innovative
Creative direction
As experts in microbiology, we aimed to create a clean and professional brand for FermaBlend that captured a scientific feel. We landed on a color palette with shades of blue and grey to achieve this look.
With a focus on clean, modern fonts, we also incorporated creative symbols and textures to visually represent the fermentation process.
Letters “blending” together
beaker symbol
fermentation bubbles
Our client creates products or “blends” them together, so we gave a nod to this by blending the “a” and “B” together in the logo.
We chose a simple, clean font and incorporated a beaker symbol with bubbles to represent the fermentation process.
